What are the benefits of responsive web design
Improve google ranking
Google is now focussing on the user experience and wants to return search results that will enhance the user experience no matter what device they use. Websites that do provide a better user experience through well written content and a well-designed user interface across multiple devices including mobile phones and tablets will take priority in searches improving their Google ranking.
We can also see direct results in Google Analytics for websites that are responsive in design with a well-designed user interface enhances the user experience which keeps them on the site longer, decreases the bounce rate and increases the conversion rate. A goal we’re all trying to achieve.
Having a website that is responsive in design means one site for all devices. No need for a separate mobile website build saving you money. Time is another important factor here, one website to update, host, market and maintain. Saving time equals saving money.